Atopic dermatitis (AD), the most common type of eczema, is a complex chronic condition involving more than just the skin. One in 10 atopic dermatitis patients suffers from a severe form.1

In people with AD, for complex reasons not fully understood, the immune system becomes disordered and overactive. This triggers inflammation that damages the skin barrier, leaving it dry and prone to itching and rashes.1

You can visualize the various mechanisms at play in the video below:  

AD mode of disease 

With AD, itching can be an ever-present symptom that can vary in intensity, in severity and trigger the vicious “itch-scratch cycle”. Visible symptoms, that may come and go, include: red & dry skin, cracked skin, flaking patches, thickening and scaling, bleeding and oozing. AD can also have a significant, ongoing, invisible impact, including anxiety, depression, insecurity and lack of concentration.2,3

Do you want to be inspired by the story of a patient with severe atopic dermatitis who turned her life around and is now helping others do the same with the help of their doctors? 

  1. Pawankar RS S-BM, Bonini S, Kaliner MA. Chapter 2. The burden of allergic diseases. Section 2.1. Allergic Rhinitis, Allergic Conjunctivitis, and Rhinosinusitis. WAO White Book on Allergy: Update 2013 , consulted 09 Aug 2021.
  2. European federation of Allergy and Airways Diseases Patients’ Association, Itching for Life – Quality of life and costs for people with severe atopic eczema in Europe, 2018. 
  3. National Eczema Association (USA),, consulted on 12 Jul 2021.

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